Connection matters. Potential friends and clients are on Facebook and Twitter specifically so they can see what people are doing and saying, while connecting with their friends. How do I know? Because when they look at the comments you make or what someone posts they can tell if you are about connection and engagement, or just selling your products and services. There are hundreds and hundreds of complaints from disappointed Facebook and Twitter users who receive offers from people they had just befriended or followed. This has become the giant gorilla weighing more than 800 pounds in the room.
How do you behave on Facebook and Twitter when first meeting someone online? Are you connecting and really wanting to find out how you can help them? Or are you all about selling what you offer in your small business? How do extremely successful service professionals build their online presence and profitable small businesses? By making the conversation less about themselves and more about the friend or follower!
The idea is ‘attraction marketing’ – finding ways to get yourself out of the box of having to ‘sell’ in order to build traffic, and increased sales – and by finding ways to attract ideal clients to you. You know this works because you know the success stories of many of the online gurus who have mastered the ways of true engagement and loyalty.
Key point for you to consider: A small business can separate itself from the herd online who are just strictly selling by doing something different and exciting. For example, what if you decided that instead of selling, you will ask good questions to create the “know, like, trust, and desire to work with you factor” in a genuine way? Can you imagine what that would do for your client attraction and Law of Attraction results in your small business? Wow!
Okay, what if you spend a small fortune on the time that you are creating your engagement with new people online that multiplies your visibility and nobody responds? Well, there are no guarantees, but the rule seems to be that it doesn’t matter ‘how long it takes’, as much as how “genuine” it is.
The result? Traffic, sales, and loyalty will increase. Your visibility and profitability can consistently attract new ideal clients.
These days we’re not limited to just offline client attraction. Today we have the advantage that we can engage and connect globally just like the big companies. Here’s an example of what a client of mind did: This client who has a travel agency in Los Angeles, created an engagement strategy online and improved their income and sales by 143% – and did huge new business as a result of the buzz.
What will you do differently in your small business to improve your online connections and engagement? Are you creating buzz with your engagement or boredom? Comment here, and let me know how your engagement and connection is working for you. I suspect your client attraction and Law of Attraction results will change your small business income and client retention dramatically.
